I came across this photo advertising biking apparel, and couldn’t help but notice the model is biking in heavy traffic without a helmet (the picture file name is even called “Heavy traffic”). Prohab isn’t here to force helmets on people, -moreso to provide the option to people who want to wear one- but really, how is it going to negatively impact your clothing sales if you plop a helmet on the model? We also don’t want to single out one company, as this is a pretty common occurence.
Here’s a helmetless magazine cover featuring Tina Fey. Celebrities have a huge influence on the general public. If we could afford it, Prohab would hire a celebrity spokesperson, but since I don’t see that happening, we can only hope that larger businesses can take responsibility in their advertising.
Here’s an interesting article on the subject.
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